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overdraft tracker

demoIncrease sales by tracking license infractions using the overdraft facility

The Overdraft facility presents an automated way to ‘catch’ users who will either deliberately or accidentally abuse your license terms – providing you with a sales opportunity!

The NLS Overdraft facility is a great way to expose and capture license abuse while offering users “softer” policing. Softer policing is important, especially with business customers, as it avoids many of the issues associated with license management and it shows a level of trust to your customers.

The Overdraft facility allows users to ‘over-install’ your product beyond your declared EULA license terms. However, when they activate more than the allotted number of times you can choose to inform them and your own staff via email that the license terms have been ‘overdrawn’.

Benefits of OverdraftTracker™

  • Maximize your revenues – Market to your customers that are "over-using" your licenses with appropriate messaging order to generate more opportunity
  • Improve your revenue generation methods – Use automated multi-touch communications from your marketing and sales teams to convert more system identified “hot” leads
  • Eliminate wasted effort – Use activity data to track the best prospects and focus your efforts on converting those prospects (those actually needing more licenses)
  • Save time and hassle – Use the automated custom email marketing system to do the heavy lifting for you so that you save wasted time, effort and resources on following up potential license upgrades
  • Improve business decisions – Use real time data from the system to manage your sales and marketing teams allowing management to improve campaign results and sales performance.
  • Make “instant” decisions based on real world information – with the detailed business information sent to your team can react faster to market conditions (such as increased "piracy" from your user base) than the competition.

How the OverdraftTracker works:

An 'overdraft' is simply defined as any activation attempt over the EULA setting for a specific Product within NLS™ (see the demo for details). Overdrafts can only work if the activation limit set for a specific license code is higher than the EULA limit set. It’s very simple to setup and is automatic one configured.

After the license limit is exceeded, the offending license code and associated registered user details are flagged in the system under the ‘overdrafts’ section. You can use the overdrafts facility to email your registered users in the system or to simply allow you to see any codes that have been over used.

This feature is only available for PRO customers.

 

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